(TBP)
The definition of death rattle is a sound often produced by someone
who is near death when fluids such as saliva and bronchial secretions
accumulate in the throat and upper chest. The person can’t swallow and
emits a deepening wheezing sound as they gasp for breath. This can go on
for two or three days before death relieves them of their misery. The
American retail industry is emitting an unmistakable wheezing sound as a
long slow painful death approaches.
It was exactly four months ago when I wrote THE RETAIL DEATH RATTLE. Here are a few terse anecdotes from that article:
The
absolute collapse in retail visitor counts is the warning siren that
this country is about to collide with the reality Americans have run out
of time, money, jobs, and illusions. The exponential growth model,
built upon a never ending flow of consumer credit and an endless supply
of cheap fuel, has reached its limit of growth. The titans of Wall
Street and their puppets in Washington D.C. have wrung every drop of
faux wealth from the dying middle class. There are nothing left but
withering carcasses and bleached bones.
Once
the Wall Street created fraud collapsed and the waves of delusion
subsided, retailers have been revealed to be swimming naked. Their
relentless expansion, based on exponential growth, cannibalized itself,
new store construction ground to a halt, sales and profits have
declined, and the inevitable closing of thousands of stores has begun.
The
implications of this long and winding road to ruin are far reaching.
Store closings so far have only been a ripple compared to the tsunami
coming to right size the industry for a future of declining spending.
Over the next five to ten years, tens of thousands of stores will be
shuttered. Companies like JC Penney, Sears and Radio Shack will go
bankrupt and become historical footnotes. Considering retail employment
is lower today than it was in 2002 before the massive retail expansion,
the future will see in excess of 1 million retail workers lose their
jobs. Bernanke and the Feds have allowed real estate mall owners to roll
over non-performing loans and pretend they are generating enough rental
income to cover their loan obligations. As more stores go dark, this
little game of extend and pretend will come to an end.
Retail store
results for the 1st quarter of 2014 have been rolling in over the last
week. It seems the hideous government reported retail sales results over
the last six months are being confirmed by the dying bricks and mortar
mega-chains. In case you missed the corporate mainstream media not
reporting the facts and doing their usual positive spin, here are the
absolutely dreadful headlines:
Wal-Mart Profit Plunges By $220 Million as US Store Traffic Declines by 1.4%
Target Profit Plunges by $80 Million, 16% Lower Than 2013, as Store Traffic Declines by 2.3%
Sears Loses $358 Million in First Quarter as Comparable Store Sales at Sears Plunge by 7.8% and Sales at Kmart Plunge by 5.1%
JC Penney Thrilled With Loss of Only $358 Million For the Quarter
Kohl’s Operating Income Plunges by 17% as Comparable Sales Decline by 3.4%
Costco Profit Declines by $84 Million as Comp Store Sales Only Increase by 2%
Staples Profit Plunges by 44% as Sales Collapse and Closing Hundreds of Stores
Gap Income Drops 22% as Same Store Sales Fall
American Eagle Profits Tumble 86%, Will Close 150 Stores
Aeropostale Losses $77 Million as Sales Collapse by 12%
Best Buy Sales Decline by $300 Million as Margins Decline and Comparable Store Sales Decline by 1.3%
Macy’s Profit Flat as Comparable Store Sales decline by 1.4%
Dollar General Profit Plummets by 40% as Comp Store Sales Decline by 3.8%
Urban Outfitters Earnings Collapse by 20% as Sales Stagnate
McDonalds Earnings Fall by $66 Million as US Comp Sales Fall by 1.7%
Darden Profit Collapses by 30% as Same Restaurant Sales Plunge by 5.6% and Company Selling Red Lobster
TJX Misses Earnings Expectations as Sales & Earnings Flat
Dick’s Misses Earnings Expectations as Golf Store Sales Plummet
Home Depot Misses Earnings Expectations as Customer Traffic Only Rises by 2.2%
Lowes Misses Earnings Expectations as Customer Traffic was Flat
Of course, those
headlines were never reported. I went to each earnings report and
gathered the info that should have been reported by the CNBC bimbos and
hacks. Anything you heard surely had a Wall Street spin attached, like
the standard BETTER THAN EXPECTED. I love that one. At the start of the
quarter the Wall Street shysters post earnings expectations. As the
quarter progresses, the company whispers the bad news to Wall Street and
the earnings expectations are lowered. Then the company beats the
lowered earnings expectation by a penny and the Wall Street scum hail it
as a great achievement. The muppets must be sacrificed to sustain the
Wall Street bonus pool. Wall Street investment bank geniuses rated JC
Penney a buy from $85 per share in 2007 all the way down to $5 a share
in 2013. No more needs to be said about Wall Street “analysis”.
It seems even the
lowered expectation scam hasn’t worked this time. U.S. retailer profits
have missed lowered expectations by the most in 13 years. They generally
“beat” expectations by 3% when the game is being played properly.
They’ve missed expectations in the 1st quarter by 3.2%, the worst miss
since the fourth quarter of 2000. If my memory serves me right, I
believe the economy entered recession shortly thereafter. The brilliant
Ivy League trained Wall Street MBAs, earning high six digit salaries on
Wall Street, predicted a 13% increase in retailer profits for the first
quarter. A monkey with a magic 8 ball could do a better job than these
Wall Street big swinging dicks.
The highly
compensated flunkies who sit in the corner CEO office of the mega-retail
chains trotted out the usual drivel about cold and snowy winter weather
and looking forward to tremendous success over the remainder of the
year. How do these excuse machine CEO’s explain the success of many high
end retailers during the first quarter? Doesn’t weather impact stores
that cater to the .01%? The continued unrelenting decline in profits of
retailers, dependent upon the working class, couldn’t have anything to
do with this chart? It seems only the oligarchs have made much progress
over the last four decades.
Retail CEO gurus
all think they have a master plan to revive sales. I’ll let you in on a
secret. They don’t really have a plan. They have no idea why they
experienced tremendous success from 2000 through 2007, and why their
businesses have not revived since the 2008 financial collapse. Retail
CEOs are not the sharpest tools in the shed. They were born on third
base and thought they hit a triple. Now they are stranded there, with no
hope of getting home. They should be figuring out how to position
themselves for the multi-year contraction in sales, but their egos and
hubris will keep them from taking the actions necessary to keep their
companies afloat in the next decade. Bankruptcy awaits. The front line
workers will be shit canned and the CEO will get a golden parachute.
It’s the American way.
The secret to
retail success before 2007 was: create or copy a successful concept; get
Wall Street financing and go public ASAP; source all your inventory
from Far East slave labor factories; hire thousands of minimum wage
level workers to process transactions; build hundreds of new stores
every year to cover up the fact the existing stores had deteriorating
performance; convince millions of gullible dupes to buy cheap Chinese
shit they didn’t need with money they didn’t have; and pretend this
didn’t solely rely upon cheap easy debt pumped into the veins of
American consumers by the Federal Reserve and their Wall Street bank
owners. The financial crisis in 2008 revealed everyone was swimming
naked, when the tide of easy credit subsided.
The pundits,
politicians and delusional retail CEOs continue to await the revival of
retail sales as if reality doesn’t exist. The 1 million retail stores,
109,000 shopping centers, and nearly 15 billion square feet of retail
space for an aging, increasingly impoverished, and savings poor populace
might be a tad too much and will require a slight downsizing – say 3 or
4 billion square feet. Considering the debt fueled frenzy from 2000
through 2008 added 2.7 billion square feet to our suburban sprawl
concrete landscape, a divestiture of that foolish investment will be the
floor. If you think there are a lot of SPACE AVAILABLEsigns
dotting the countryside, you ain’t seen nothing yet. The mega-chains
have already halted all expansion. That was the first step. The weaker
players like Radio Shack, Sears, Family Dollar, Coldwater Creek,
Staples, Barnes & Noble, Blockbuster and dozens of others are
already closing stores by the hundreds. Thousands more will follow.
This isn’t some
doom and gloom prediction based on nothing but my opinion. This is the
inevitable result of demographic certainties, unequivocal data, and the
consequences of a retailer herd mentality and lemming like behavior of
consumers. The open and shut case for further shuttering of 3 to 4
billion square feet of retail is as follows:
- There is 47 square feet of retail space per person in America. This is 8 times as much as any other country on earth. This is up from 38 square feet in 2005; 30 square feet in 2000; 19 square feet in 1990; and 4 square feet in 1960. If we just revert to 2005 levels, 3 billion square feet would need to go dark. Does that sound outrageous?

- Annual consumer expenditures by those over 65 years old drop by 40% from their highest spending years from 45 to 54 years old. The number of Americans turning 65 will increase by 10,000 per day for the next 16 years. There were 35 million Americans over 65 in 2000, accounting for 12% of the total population. By 2030 there will be 70 million Americans over 65, accounting for 20% of the total population. Do you think that bodes well for retailers?
- Half of Americans between the ages of 50 and 64 have no retirement savings. The other half has accumulated $52,000 or less. It seems the debt financed consumer product orgy of the last two decades has left most people nearly penniless. More than 50% of workers aged 25 to 44 report they have less than $10,000 of total savings.
- The lack of retirement and general savings is reflected in the historically low personal savings rate of a miniscule 3.8%. Before the materialistic frenzy of the last couple decades, rational Americans used to save 10% or more of their personal income. With virtually no savings as they approach their retirement years and an already extremely low savings rate, do retail CEOs really see a spending revival on the horizon?
- If you thought the savings rate was so low because consumers are flush with cash and so optimistic about their job prospects they are unconcerned about the need to save for a rainy day, you would be wrong. It has been raining for the last 14 years. Real median household income is 7.5% lower today than it was in 2001. Retailers added 2.7 billion square feet of retail space as real household income fell. Sounds rational.
- This decline in household income may have something to do with the labor participation rate plummeting to the lowest level since 1978. There are 247.4 million working age Americans and only 145.7 million of them employed (19 million part-time; 9 million self-employed; 20 million employed by the government). There are 92 million Americans, who according to the government have willingly left the workforce, up by 13.3 million since 2007 when over 146 million Americans were employed. You’d have to be a brainless twit to believe the unemployment rate is really 6.3% today. Retail sales would be booming if the unemployment rate was really that low.
- With a 16.5% increase in working age Americans since 2000 and only a 6.5% increase in employed Americans, along with declining real household income, an inquisitive person might wonder how retail sales were able to grow from $3.3 trillion in 2000 to $5.1 trillion in 2013 – a 55% increase. You need to look no further than your friendly Too Big To Trust Wall Street banks for the answer. In the olden days of the 1970s and early 1980s Americans put 10% to 20% down to buy a house and then systematically built up equity by making their monthly payments. The Ivy League financial engineers created “exotic” (toxic) mortgage products requiring no money down, no principal payments, and no proof you could make a payment, in their control fraud scheme to fleece the American sheeple. Their propaganda machine convinced millions more to use their homes as an ATM, because home prices never drop. Just ask Ben Bernanke. Even after the Bernanke/Blackrock fake housing recovery (actual mortgage originations now at 1978 levels) household real estate percent equity is barely above 50%, well below the 70% levels before the Wall Street induced debt debacle. With the housing market about to head south again, the home equity ATM will have an Out of Order sign on it.

- We hear the endless drivel from disingenuous Keynesian nitwits about government and consumer austerity being the cause of our stagnating economy. My definition of austerity would be an actual reduction in spending and debt accumulation. It seems during this time of austerity total credit market debt has RISEN from $53.5 trillion in 2009 to $59 trillion today. Not exactly austere, as the Federal government adds $2.2 billion PER DAY to the national debt, saddling future generations with the bill for our inability to confront reality. The American consumer has not retrenched, as the CNBC bimbos and bozos would have you believe. Consumer credit reached an all-time high of $3.14 trillion in March, up from $2.52 trillion in 2010. That doesn’t sound too austere to me. Of course, this increase is solely due to Obamanomics and Bernanke’s $3 trillion gift to his Wall Street owners. The doling out of $645 billion to subprime college “students” and subprime auto “buyers” since 2010 accounts for more than 100% of the increase. The losses on these asinine loans will be epic. Credit card debt has actually fallen as people realize it is their last lifeline. They are using credit cards to pay income taxes, real estate taxes, higher energy costs, higher food costs, and the other necessities of life.
The entire
engineered “recovery” since 2009 has been nothing but a Federal
Reserve/U.S. Treasury conceived, debt manufactured scam. These highly
educated lackeys for the establishment have been tasked with keeping the
U.S. Titanic afloat until the oligarchs can safely depart on the
lifeboats with all the ship’s jewels safely stowed in their pockets.
There has been no housing recovery. There has been no jobs recovery.
There has been no auto sales recovery. Giving a vehicle to someone with a
580 credit score with a 0% seven year loan is not a sale. It’s a
repossession in waiting. The government supplied student loans are going
to functional illiterates who are majoring in texting, facebooking and
twittering. Do you think these indebted University of Phoenix dropouts
living in their parents’ basements are going to spur a housing and
retail sales recovery? This Keynesian “solution” was designed to produce
the appearance of recovery, convince the masses to resume their debt
based consumption, and add more treasure into the vaults of the Wall
Street banks.
The master plan
has failed miserably in reviving the economy. Savings, capital
investment, and debt reduction are the necessary ingredients for a
sustained healthy economic system. Debt based personal consumption of
cheap foreign produced baubles & gadgets,
$1 trillion government deficits to sustain the warfare/welfare state,
along with a corrupt political and rigged financial system are the
explosive concoction which will blow our economic system sky high. Facts
can be ignored. Media propaganda can convince the willfully ignorant to
remain so. The Federal Reserve can buy every Treasury bond issued to
fund an out of control government. But eventually reality will shatter
the delusions of millions as the debt based Ponzi scheme will run out of
dupes and collapse in a flaming heap.
The inevitable
shuttering of at least 3 billion square feet of retail space is a
certainty. The aging demographics of the U.S. population, dire economic
situation of both young and old, and sheer lunacy of the retail
expansion since 2000, guarantee a future of ghost malls, decaying weed
infested empty parking lots, retailer bankruptcies, real estate
developer bankruptcies, massive loan losses for the banking industry,
and the loss of millions of retail jobs. Since I always look for a
silver lining in a black cloud, I predict a bright future for the SPACE AVAILABLE and GOING OUT OF BUSINESS sign making companies.
Source: wealthydebates.com/young-people-feel-nothing-live/
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